An Embedded Video Partner for B2B Marketing Teams

The Surefire Method is our battle tested system of productivity and creativity that we have honed over thousands of successful projects for our clients. It has two main components, aim and target. AIM stands for all important message. We found that all projects ultimately boil down to one simple message that the audience must take away with them. No matter how cool the visuals look and no matter what else is said, if the audience fails to receive the all important message, the project fails. An aim should be condensed to one sentence using only simple language that speaks to your emotions and feelings. This is based in the psychological reality that humans think we make decisions based on facts and reason, but we actually are ultimately motivated by our limbic or emotional center of our brain. Here are a few examples of good aims. This company cares about me. I can trust these people because they are well organized. That looks cool. I wanna be a part of it. Once we have a clear aim, now it's time to calibrate your target. Target serves as our comprehensive project intake template to ensure we have all the necessary context to achieve your aim. Timeline. There's a reason this one comes first. It's actually the biggest determining factor for any project, even over budget. It doesn't matter if you give me ten million dollars if you want the Mona Lisa in twenty four hours. Once we know when you need the project delivered, we can best strategize on what can be accomplished in the time given. Audience. If timeline is the win, the audience is the who. Determining your target audience ensures we can craft messaging and treatment to resonate. What motivates them? Where will they view it? How will they view it? All of these ultimately drive the result. How will we know this project is a win? We like to boil it down to what you want your audience to know, feel, or do. Or it could be achieving a certain metric or KPI like views, watch time, or conversions. Guardrails. What are the edges of the sandbox? Are there any legal or distribution considerations? Do we need to stay within certain specs like runtime or VIS standards? Budget can also be an important guardrail to know. No need for us to even suggest that helicopter shot if we know the budget won't handle it. Existing assets. Why reinvent the wheel if we already have one? Do you have some b roll or pictures we could use? Is there a previous video that we need to match? Do you already have graphics and branding assets that we can incorporate? Let's work smarter, not harder. And lastly, treatment. There's a reason this one comes last. Oftentimes, folks wanna just jump straight to treatment, but once we have a clearer picture of your target, our team can help you best strategize on the most effective treatment to accomplish your aim. Ready to apply the Surefire method? Book a call with one of our account managers today and get ready to experience a creative process that doesn't take chances. It's Surefire.